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There are 7 billion smartphones on planet Earth today — in four out of every five people’s hands. We go everywhere with them. And we do everything on them. And advertisers and their agencies are searching for ways to seamlessly be part of this landscape, part of this new human reality. And to also be as beloved by the user as these powerful handheld gadgets, and their apps, have become. This is the Holy Grail of advertising: to be omnipresent.
Challenge
